We’ve lived the challenge - on both sides of the table
We built what we couldn’t find.
Wingmaven started as a conversation between two marketing leaders who’d spent decades leading teams, boards and brands through change. Not theory - the reality of tight markets, shifting expectations and too much noise.
We’d seen the same thing play out everywhere: marketing teams running hard, leaders carrying the load, and yet growth feeling harder than it should.It wasn’t a lack of skill or effort. It was the system. Or rather, the lack of one.
So we built one.
The Wingmaven Marketing Operating System (WMOS™) is how we help marketing and growth leaders accelerate results — a structured, whole-of-business framework grounded in experience, not abstraction.Because real, sustainable growth doesn’t come from a single campaign or department.It comes when leaders, teams, businesses and customers move in sync.
Wingmaven is built to bring perspective, support and the system that makes marketing not just better — but stronger, steadier and built to scale impact.
Today, this work is carried forward by a curated collective of seasoned Wingmavens - grounded, experienced, and ready to come alongside you.
MEET THE FOUNDERS
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Jenn ten Seldam
Jenn is a strategic systems thinker who leads with both story and substance. As an former executive leader at Xero, SEEK, Vodafone, and NAB, she brings a wealth of experience and perspective to her work.
An accredited organisational and strengths coach, Jenn is endlessly curious—always asking “Why?” and “Why not?”.
Known for her trademark ‘tough love,’ she pairs candour with care, driven by a deep desire to see people and businesses fulfil their potential.
Laura Wilson
Laura is a visionary pragmatist who’s transformed marketing for ASX blue-chips and global scale-ups alike.
An accredited organisational and strengths coach, she’s fluent in both data and narrative, bringing together analytical rigour and creative insight.
Laura is known for her calm leadership in the middle of chaos, balanced with a relentless pursuit of better in everything she does.
What you get with Wingmaven
We don’t just have a playbook. We have principles that shape every engagement.
Here’s what that means for you:
Straight answers
You’ll always know where you stand. No spin, no fluff, no wasted time.
Real-world thinking
We’ve led teams and delivered under pressure - so our advice is grounded, not theoretical.
Solutions that stick
We focus on lasting fixes that accelerate growth - not quick patches that unravel.
High-value impact
We maximise the effort-to-impact ratio- we’re not here to rack up hours or drown you in decks.
